Wendy's Co. is an American company that specializes in the production and sale of fast food. The company was founded in 1969 by Dave Thomas in Columbus, Ohio and is now a global company with over 6,000 locations in more than 30 countries. Wendy's history goes back to founder Dave Thomas, who borrowed the name of the company from his daughter Wendy Thomas. Thomas had previously worked for Kentucky Fried Chicken and decided to open his own restaurant, which stood out from other fast food chains by using fresh ingredients and preparing each order made to order. Today, Wendy's is known for their signature square hamburgers made from fresh beef. In addition to burgers, the company also offers french fries, salads, breakfast options, desserts, and refreshments. Wendy's business model is focused on offering high-quality food at an affordable price, while also providing a high level of customer service. This is achieved through the use of fresh, high-quality ingredients and training the staff in customer service. Wendy's is divided into various business sectors, including the franchise business, where individual entrepreneurs can acquire a franchise license for a fee and operate under the name of Wendy's Co. This is a popular option for many entrepreneurs looking to enter the fast food industry, as they can benefit from the established brand and business model of Wendy's. In addition, Wendy's also operates its own locations, which are managed by the company's headquarters. These locations are mostly found in urban areas and are typically larger than the facilities operated by franchisees. Another important aspect of Wendy's is marketing. As the company operates in a highly competitive market, it is crucial to build a strong brand to stand out from the competition. In recent years, Wendy's has chosen to focus its marketing strategy on social media to engage with their customers in a more personal and informal manner. One of Wendy's most famous campaigns is their Twitter account, known for its humorous and sometimes controversial responses to customer inquiries. Overall, Wendy's has become one of the world's leading fast food companies, known for their commitment to fresh ingredients and thoughtful business models. Although the company has undergone significant changes over the years, the quality of the food and the high standard of customer service always remain at the forefront. Wendy's is een van de meest populaire bedrijven op Eulerpool.com.